That the school sector in the United States is investing more on technology for their students is no doubt. Personal computers are fast gaining traction in classrooms with the numbers surging by the day. And Chromebook is the sole reason for the rapid growth trend in schools. These notebook computers that exclusively run on Google’s Chrome – though a nonentity in an area largely dominated by Microsoft and Apple – have brought dramatic changes in the sector.
According to a new report by a market research firm, IDC, over $7 billion was spent in the last year as shipping cost for two-in-one computers, tablets, laptops and desktops to institutions of higher education and kindergarten-through-12th-grade schools in the U.S. IDC estimates even more systems, about 33% more than the year before (2014), were shipped to schools across the U.S., that’s approximately $13.2 million in cost.
Apple was perhaps the greatest benefiter in the sector last year in regards to revenue, given that many of Apple’s high priced line-up of products, MacBook and iPads, were shipped to schools. The money spent accounted for almost half of the total that’s spent on PCs in the education sector, the report further said. So Apple reaped the largest revenue in the sector. But Microsoft was leading in regards to sheer numbers of devices sold in schools across the U.S.
According to the IDC report, in 2014, Microsoft boasted nearly a 38% market share in unit sales. Thanks to their shipping of approximately 4.9 million desktops, notebooks and other Microsoft devices (if any) to the school sector. Whereas Apple fell short having shipped about 4.2 million devices including tablets, notebook computers, desktops to the sector. Going by the report’s findings, the 4.2 million Apple devices accounted for about 32% of the education market.
Enter stage left: Chromebook. This device category has surpassed Apple iPads in U.S. schools, according to IDC. If the numbers are anything to go by, both Microsoft and Apple is no match to this upstart in the sector. Chromebooks have fast gained traction in schools. In 2014, iPad unit sales fell to 2.7 million devices from 2.9 million devices in 2013. In the same year, 2014, Chromebooks shipped around 3.9 million devices to the sector, a 310% increase of unit sales.
In regards to growth trend in US schools, Chromebooks takes the Oscar. It, however, leaves the revenue Oscar to Apple and the volume one to Microsoft, says the senior research analyst at IDC, Rajani Singh. Microsoft and Chromebooks have a close competition, though.
The former shipped about 2.2 million Window-based notebooks computers and desktops while the latter shipped approximately 2.4 million Chromebook devices. Competitiveness between the two is apparent. But with the growth of Chromebooks at an all-time high, the margin is perhaps going to draw further apart.