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Google Unveils New Logo to Remain Unique and Relevant

Once more, the World’s largest search engine has changed its logo slightly. However, the change is not something new to people who have been using Google in the early years of the 21st century. If you are new in the industry, the changes on the Google’s logo might surprise you. Nevertheless, the whole idea is about trying to be unique and remain relevant to users and investors. If you have not noticed, numerous search engines have emerged in the past few years. Consequently, Google has been experiencing stiff competition from the upcoming search engines, and there was a need to up its game. The slight modification on the Google’s logo is a positive move by the company to remain attractive to users and potential investors.

If you have checked the newly designed logo, it is obvious that Google had no intention to change its logo completely. The truth is that you cannot notice the change in the new logo unless you are very keen. However, newly designed logo is far much better than what the company had in the past in terms of color combination, design and letter fonts. Internet users like sampling new things and Google have realized that the upcoming search engines are becoming a threat to their products. It is obvious that the company has designed a new logo in order to be more appealing to users. Additionally, the new logo will improve how the company interacts with users.

If you love history, it is worth noting that Google logo has been redesigned several times for the last seventeen years. Sometimes Google had a logo with an exclamation mark, and then it introduced a 3D letters logo, now the company has dropped the 3D letters and the colors are more appealing than before. Although the changes on the Google logo in the past were meant to make it more appealing to users, the recent logo reconstruction was a way of showing its new identity. Google has changed ownership, and it is currently owned by Alphabet, holding company created by founders Sergey Brin and Larry Page.

The change of ownership was a positive move by the Sergey Brin and Larry Page to ensure that their profitable search engine is separated from their other loss making projects such as Internet delivering balloons, robot cars and medical research projects among others. Now Google is now owned by Alphabet and changing the logo was a necessary way of telling the public that something has changed in the company. Changing the logo will help the company to attract more investors because it portrays a change of ownership and management.  However, it is obvious that the new logo is not motivated by design because the company has developed better designs in the past. The whole thing is about uniqueness and being relevant to users and potential investors.

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Wednesday, 24 January 2018